Design vision and principle
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vision
The objective is to help Kukje Pharma continue its pursuit of its goal of establishing an image that is distinct to Kukje Pharma.
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principle
In principle, the design must help Kukje Pharma realize its design vision, and help it establish a consistent image.
Design vision
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BALNCE
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EXTENSION
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SIMPLE
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TRENDY
Design principle
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From growth-centric
to human-centric
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From great
to grace
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From fact-based reason
to creative sensitivity
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From deep consideration
to sublime challenge